Wash away that oil and you might leave it vulnerable to dryness, irritation and rashes. That is why JOHNSON'S® baby soap is specially enriched with 1/4th moisturizing baby lotion & Vitamin E to help preserve the baby skin’s moisture and keeps skin baby soft while retaining your baby’s skin's essential protective layers. The soap gives a rich creamy lather that gently cleanses and helps maintain healthy skin. Rinses easily!